Cuervo y Sobrinos, the Cigar Smoking World Championship's official timekeeper, has released a new official timer. New stopwatch displays a new model of the Cuervo y Sobrinos watch that works and shows the time analogly, while also having a numeric digital watch on the right side so that judges can precisely determine competition time. This stopwatch is limited to 6 hours; the previous one was 4 hours; however, given that competitors are now smoking for 3 hours and a half, and the real world record is nearly 4 hours, they created a longer version of the new watch.